Personality Not Included: Why Companies Lose Their Authenticity (w/Jacket!) 2008
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki. Rohit Bhargava, McGraw Hill, 2008.
Business
ISBN: 9780071545211
Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising.
Bhargava is a leading authority on marketing, trends and innovation. He is the founder of the Non-Obvious Company and is widely considered one of the most entertaining and original authorities on marketing disruption and innovation in the world.
Secure binding with clean pages and mild cover wear. The jacket was mild edgewear. Hardcover book with 302 pages.